The Campaign Management subsystem effectively supports the creation of campaigns, target groups, the implementation of campaigns in various channels and the measurement and analysis of the success of campaigns.

The Campaign Management subsystem works in an integrated manner with the Basic CRM and SFA subsystems, ensuring full controllability of customer interactions.

The system ensures that parallel campaigns can be run, as well as the automatic, event-driven launch of campaigns.

• Target group management:  Receiving target groups from the analytical system. Optionally, it is possible to create target groups within the Campaign Management system, based on the available customer data, customer characteristics and the data of the products belonging to the customers.
• Channel management:  The Campaign Management system can be integrated with communication channels, even by establishing a two-way connection. The system can manage messages sent and received in SMS and email channels, and can be linked with systems that manage phone calls and DMs (e.g.: IVR, Call Center, Print Shop, TcT, Maileon). It can be expanded to other media, such as Internet advertising campaigns, as needed.
• Customer service monitoring:  Customer service is one of the most important communication channels for customers. The interactions of customers contacting Customer Service are also monitored by Campaign Management and linked to campaigns.
• Product recommendation:  Management of list-based product recommendations and prioritization. The list is "in sight" throughout the sales process and can be used at any time.
• Creating and running campaigns:  Creating and running campaigns. Campaigns can also be run on a schedule or in a program.
• Campaign monitoring:  When running campaigns, based on customer feedback, the system connects individual interactions, thus making the success of a campaign measurable.
• Automated, event-driven campaigns:  It is possible to run defined campaigns automatically when an event defined by timing or other rules occurs.
• Analytical database loading:  Provides an interface for all campaign-related data on which analyzes can be performed. The data required for analysis and tracking is collected from the Business Navigator system as a whole and based on properly designed procedures.